Our most popular slogan of the past 20 years has been “Be All You Can Be.”
The most recent attempt at recreating the “magic” of the above example was “An Army of One,” which no one seemed to get. I didn’t understand it either, really. Was I supposed to look out for only myself? Was I supposed to rely only on my strength? It was confusing. And we always got heckled by other services.
At least the Spanish translation made sense, “Yo soy el Army,” or “I Am the Army.” I liked that one.
Anyway, the millions of recruiting posters and billboards have to come down, there’s a new slogan in town.
I would have lost the period at the end, since it’s not a sentence, but that’s just me. Every time I see it, I think “Army Strong Period.”
And can I get some prayers for the brother or sister who had to edit that video? How many Pentagon officers stood over that poor bastard’s shoulder, eh?
“Add a flag!” “Say ‘Green Earth’ like ‘God’s Green Earth.’ Get it?” “No, put the Abrams first, those are my boys!” “Add the fishing clip.” “Where’s the ‘Hooah!’?” “Now that’s ‘Hooah!’!” “Can you put in a rabbit? My kid loves rabbits.” “Can I get a copy of what you have so far? I want to show my wife and see what she thinks.” “Wife says, ‘More pastels.'”
Reminds me of when Dustin Hoffman in “Wag the Dog” was steaming about the suggestions the president wanted in the refugee film. “Can there be a cat? The president wants cats,” said the assistant, on the phone with the pres.
“I hate it when they meddle. They aaaaaalways meddle.”
Indeed Dustin, indeed.
As a film editor myself, I just felt for whoever had to put that together, since the hopes of freedom and democracy itself was resting on the shoulders of that film. “Get ’em to sign up, son. That’s all we ask. Just get enough boys and girls to stand up so that all we love and hold dear isn’t pummeled to ruins by the evil, contemptible, maleficence of the terrorists. That’s all we ask. Good luck, my boy! I’m sure you’ll do fine.”
Heh! Alright, enough procrastinating. I have a paper to write and it’s killing me.